ROW


OVERVIEW

We waste water at unexpected points. People do not think deeply about this issue. If we ignore this, it will bring negative consequences in the future. This project lets people know how serious water issues are and how we can save water in daily life. By changing our water habits in daily life, we can save our water resources and our future.

APPROACH

The brand aims to inform people about the seriousness of water problems and advertise how to save. The brand’s overall tone is casual and not too serious, so people can join and follow the brand easily. The divergent activities such as event, and touch screen booth will catch the audiences’ eyes and encourage them to get involved.


@2019 Jungmin Lee